Sugars and fats, character trademarks and logos, and consumer demographics are examples of the physical, representational, and social relationships of contemporary commercial culture. These distillations contextualize our lives as ones of satisfaction. This leverage pulls us away from primary positions at the base of our awareness: at one end of our human experience is the unknown and eternal question–and at the other bubble-gum and the packaging it comes in. The distractions and performance of commercial market culture require that the realities they exist in remain obscured to function.

These ideas tie in with his lifelong experiences with panic disorder as well–a condition that creates its own refractions of anxiety and comfort.

Based in Vancouver BC, Chris is a first-generation Canadian of mixed Japanese and European descent. Since 2014 he’s been running YupLook with Jasmine Lukuku: a creative agency that does identity and graphic design. He’s currently a member of the music collective Apparatus and founding member of Jazz for Robots–a free-jazz/noise group.

His diverse body of work has resulted in things like poetry books, award-winning music videos, a Top 5 single on national radio, a Gourmand nomination for a Japanese cookbook, and a host of highly diverse clients.

He enjoys studying music theory and loves his chihuahua. He loves cola but tries not to drink it and misses cigarettes. He loves bird-watching, smelling flowers, and hanging out close to water.