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Inspiration

Inspiration is one of the most difficult things to write about–like anything creative–because there is very little consensus about what the word symbolises. It’s easy to talk about it casually, because we agree to same generalities, but if I use the same language on...

The Basic Idea, 002: Sandwiches

Do I need to invent a sandwich or improve the sandwich? Those are two questions I use to help me focus my thinking at the start of a project or when I’m at some crossroads. Inventing* a sandwich is about two perspectives. On one side it’s a good way to get less...