Soft Serve is a music video from the AAA album Good for What Fails You. The video was directed by Chris von Szombathy and A.J. Bond with cinematography by Amy Belling. It was produced by Chris von Szombathy & the Siblings and stars Tyler Greentree and the Future. It was edited by A.J. Bond. Soft Serve was nominated for a Leo Award and also won first at the Olio Festival and third at the Stiffed Film Festival.